Lesley Burr
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Choose Chicago

Choose Chicago is the official, nonprofit organization responsible for marketing Chicago, Illinois as a business and leisure visitor destination.

Role and Responsibilities

I wrote for Choose Chicago's Chicago Like a Local blog, providing informative articles on unconventional local tourism attractions. I explored a range of topics from Museums, to athletic activities, to the arts, but focused on fashion and retail. 

Selected Articles

Behind the Scenes: Chicago History Museum's Inspiring Beauty

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March 18, 2013

Patchwork leather in a rainbow of colors sewn into a strapless, floor-length gown. A Victorian-inspired evening dress from 1986 that is business in the front and party in the back. A sharply tailored plaid and sequined men's suit. A jacket of turquoise suede with matching knitted chevron hot pants and thigh-high socks.

These are just a few looks from the Chicago History Museum's extensive upcoming exhibition, Inspiring Beauty: 50 Years of Ebony Fashion Fair...

 

A Guide to Fashion Focus Chicago

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October 9, 2012

It's Fashion Focus Chicago's eighth year running, where some of the city's established fashion leaders and emerging talent will showcase their work and celebrate the industry. This monumental event featuring some 400 local designers is programmed by the City of Chicago's Department of Cultural Affairs and Special Events. It will take place Monday, October 15 through Sunday, October 21, in various locations around the city, with featured runway shows in Millennium Park...

 

A Visitor's Guide to Wi-Fi Hotspots

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February 25, 2013

In this age of Retina Displays, touch screens and Google Glass, why is it so hard to find dependable Wi-Fi? While traveling underneath the Chicago River, I can post a picture to Instagram from a moving subway car. But if I try to check my e-mail in a crowded Starbuck's, there's a 50/50 shot that my browser will not load. What is that? Well, the fiber optic frustration ends today with this list of the best, most unique Wi-Fi spots in Chicago...

 

Neighborhood Spotlight: Antiquing Through Andersonville

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 July 3, 2013

Distinctive to Andersonville is a lack of national chains. In fact, the neighborhood's commercial district is made up almost entirely of independent, locally-owned businesses. Between its specialty bakeries, dynamic bar scene and incredible array of stylish boutiques, Andersonville is a thriving example of colorful urban living. The neighborhood is also home to some of Chicago's best antique shopping. So if you're looking for a vintage accent to replace the Matt Forte Fathead in your apartment, Make a visit to this North Side neighborhood...

 
 

Why does writing matter in UX work?

Speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood. 
- William Penn

Good communication in general is a central component in UX work which requires:

  • an ability to effectively express and defend ideas to teammates and clients
  • to interface with interviewees and test subjects during the research and prototyping phases
  • to synthesize findings and test results into reports
  • to make sure the language on the website or app clearly communicates or persuades audiences

Writing for the web means using language that allows users to find what they need and understand it. It also needs to be both actionable and shareable. Being able to adapt your writing style to fit a brand's voice, or to reach specific audiences, is necessary from the beginning of the UX design process up to the end -- from persona creation to visual design and everything between.

The work I completed for Choose Chicago is a sample of my ability to effectively communicate specific ideas or points, and shows I can adapt my language to suit a brand's particular audience.