Lesley Burr
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Boo: A Halloween Ball

A Chicago History Museum event, featuring haunted city history, craft cocktails, and magic performances.

Objective

To promote and sell tickets for the Chicago History Museum's one-time event, Boo: A Halloween Ball, by creating a branded microsite. See the product here: http://chicagohistory.org/boo

Responsibilities

Assisted with copywriting, editing, visual design, responsive web design and development, social media optimization, in addition to email marketing and managing the social media campaign.

Built With 

HTML5, CSS3, jQuery, Foundation 4.

Used

Microformats, Open Graph, SEO, Photoshop CS6.

Final Product

Desktop view

Mobile view

 

I also helped conduct an A/B split test for marketing emails we sent out to the Museum audience promoting this event.